How to Start an Affiliate Program That’s Actually Successful (by Today’s Eggspert )

1. Can affiliate marketing work for your company in 2016? Most often, the answer will be “yes.” Within affiliate marketing, there are several different types of companies, all with different goals that have managed to make affiliate marketing work.
2. What gets in the way of sales? Don’t be too excited about affiliates promising 100,000 impressions. There are a few obstacles between a promise and an actual sale.
3. Before you start an affiliate program, it’s good to analyze what your competitors are doing. Understand that the competitive environment sets the standards for your commissions, commercial arrangements, and objectives.
4. Having done your competitor analysis, you are in a position to look at setting up your program. The first step in setting up an affiliate program is selecting how you are going to track the sales and who you are going to work with. Shall I work with a network or run the program in-house?
5. The objectives for an affiliate program are normally based on your overall marketing strategy, as affiliate marketing is just one tool to achieve your business goals.
6. How do you define the right commission? Since they make the affiliate world go round, it’s imperative to make them right.